Using sub-zero temperature, Roholm’s Inverse Hair Conditioning System locks in moisture within the hair, improving strength and elasticity.

It’s no secret that high temperatures fry our hair, killing moisture and damaging it almost beyond repair. Roholm lab technicians discovered that if you treat hair below icy cold temperatures, the fibre itself changes; locking in moisture improving strength and elasticity within the hair. As a result you get healthy, soft, shiny, naturally gorgeous hair and your color lasts twice as long. It will also make your hair less susceptible to damage and breakage.

Enterprise Angels first invested in Roholm in 2016 and it is part of the EA Fund 2 portfolio.