Parrot Analytics

Leading global audience demand analytics
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Parrot Analytics is the leading global audience demand analytics company for the attention economy. With the world’s largest audience attention datasets, the company currently tracks more than a trillion expressions of demand in over 100 languages from 200+ countries to reveal what consumers engage with and watch the most across platforms. Clients use the ‘Demand360’ platform to predict global audience trends and make better informed investment decisions.

Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention.

It is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. It has an impressive client list including Disney+, Amazon, Google Meta, HBO Max, and Warner Media. 

The Company was co-founded by CEO, Wared Seger back in 2013 and now has offices in Los Angeles, New York, London, Mexico City, Sao Paulo, Singapore, Sydney and Auckland.

Enterprise Angels first invested in Parrot Analytics in 2014 and has made several follow-on investments. It is part of the EA Fund 1 and EA Fund 3 portfolio.

REGION – Auckland, Los Angeles, New York, London, Sao Paulo

INDUSTRY – Software

STAGE – Expansion

INITIAL INVESTMENT DATE – December 2014

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We welcome engagement from anyone interested or involved in the early stage investment market – Investors, Angel Members, Strategic or Corporate Partners, Founders, Incubators or Accelerators, Deal Referrers, Acquisition Partners etc.