ProTag is seeking to revolutionise livestock management with its smart ear tag monitor, which offers farmers real-time insights into every animal’s health, behavior, and location. The ProTag technology continuously tracks herds and integrates with existing farm software for around-the-clock accurate monitoring.

Founded by Baden Parr and Tyrel Glass, ProTag combines the co-founders expertise in robotics, electronic design, machine learning, and mechanical and electrical engineering. The founders envision a future where farmers have cost effective, precise, detailed data on each animal’s health and wellbeing, leading to happier, healthier, and more productive livestock.

In a crowded market of cow health monitoring solutions, ProTag sets itself apart with its unique, low-power location technology. The small, lightweight ear tag allows for frequent and accurate data collection in an affordable and familiar form-factor. With the global market for cattle health and location insights estimated at $8.9 billion, ProTag is strategically positioned for growth.

Protag is raising funds to complete development of its tag and the associated ecosystem and to move into sales ahead of a larger seed round in late 2025. The company’s current raise has been well subscribed from two major NZ VC firms and has strong interest from an active corporate investor.