Yabble has turned the traditional insights industry on its head by creating a direct to consumer model. This model disrupts the archaic, slow and expensive way that brands use to access feedback and opinion data.
Through the Yabble SaaS platform brands can directly connect with both customers and non-customers, giving them a full market picture of their performance. It has the tools to deliver a variety of market research needs. From one-off surveys, qualitative recruitment and UX/UI testing through to hosting customer communities or voice of customer programmes,
Recently the company launched their first AI product – Hey Yabble. It takes the heavy lifting out of data analysis by turning unstructured, open-ended data into meaningful insights with precision.
Enterprise Angels made their initial investment in the company in August 2020 and it was was part of the EA Fund 3 portfolio.
In August 2024 Yabble was acquired by YouGov for a $10 million NZD cash deal. YouGov acquired the Yabble technology to power new and valuable data for their clients across the world, and for YouGov data to become the foundation of Yabble’s industry leading AI platform.
REGION – Auckland
INDUSTRY – Software
STAGE – Expansion
INITIAL INVESTMENT DATE – August 2020
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