Beany is an effective provider of virtual accounting services, disrupting the traditional accounting business model. No more visits to your accountant, no more high accounting bills, no more mountains of paper. Beany has developed a full online accountancy product which for one fixed monthly price includes all the services delivered by any traditional accountant.

Sue De Bievre, Chief Executive of Beany started the company in 2014 because she wanted small business owners to have more money to do what they want in their lives. An accountant by trade, she saw the introduction of the Xero business software as an opportunity to bring down the cost of accounting services for small business owners and give them the information they need to make better decisions. 

It was built also around supporting working mothers with a “no-office mantra” allowing employees to work from home while balancing the demands of family life.

Enterprise Angels first invested in Beany in June 2015 and has made several subsequent follow on rounds of investement. It is also part of the EA Fund 1 portfolio.


REGION – Bay of Plenty

INDUSTRY – Software

STAGE – Expansion


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We welcome engagement from anyone interested or involved in the early stage investment market – Investors, Angel Members, Strategic or Corporate Partners, Founders, Incubators or Accelerators, Deal Referrers, Acquisition Partners etc.