DROPIT was founded in 2015 by Tauranga brothers Brendan Howell and Peter Howell. It was built  as a Mass Audience Activation Platform (“MAAP”) which connects an audience directly and simultaneously to a stadium-wide reverse auction event. Initially it was built for the Esports market to assist broadcasters, publishers, gamers and tournament organisers in their  endeavours to engage and entertain their fans by driving and extending connectivity, and to generate revenue from sales and sponsorship and product endorsement.

It has now evolved into a dynamic reverse auction app that spikes urgency as customers race to win the chance to buy. It is now available as a public app on the Shopify App store.  Shopify- hosted merchants can use it to immediately create and run Dropit auctions, choosing which of their products to be offered, when, and at what start and (hidden) reserve price. It is being used by companies suchs as Brands.co.nz who have run hundreds of successful drops across a range of items to create more demand, attract new customers, and grow value.

Enterprise Angels first invested in DROPIT in late 2017 with a follow on round of investment 9 months later. It is also part of the EA Fund 2 portfolio.