Extraordinary‘s innovative employee benefit solution provides employers with the ability to increase their organisational performance simply. Employers choose an economic contribution to provide to each employee and the sectors it can be spent. Employees are provided an app experience which shows them how much they have available, where they can spend the contribution and are provided with a personalized Extraordinary Mastercard that only works in the sectors their employer supports. Extraordinary provides employers with an administratively free experience that delivers optimal value to employees with best in class utilisation. The only benefit that truly meets an employees wants and needs when it comes to choice and autonomy.

Founder, Steve Zinsli, launched the company in 2021, originally branding it as HealthNow, with a focus on providing health and wellbeing benefits. Customer feedback led to the company extending their capabilities after realising health and wellbeing weren’t the only way employers needed to distribute budgets to their employees. On 30 October 2024, the company rebranded to Extraordinary, utlising existing technology and systems to better serve customers without compromising and affecting what had already been achieve to champion their initial goal of employee health.

EA Fund 4 invested in HealthNow in July 2024.