For nearly a decade, Friendly Manager and Hello Club have been providing outstanding cloud-based club management software systems as complete support for all types of clubs. Their easy app-based tools take care of all club management – membership, payments, bookings, events, access control and priorities – to free up time and get clubs running like the professionals.

Frello is the product of the successful merger of Friendly Manager and Hello Club – two neighbouring and synergistic member management software companies, joining forces to harness respective strengths. 

Following merger, Frello has continued to flourish, with 50% year-on-year revenue growth, now over 700 clubs and organisations as customers, 500,000 member profiles, and Annual Recurring Revenue of $1.25m. Twenty-two percent of customer base is overseas in the UK, Australia, USA and Canada, where the combined available market size is estimated at $2.8b.

Frello’s new product, “Connect”, is a transformational whole-organisation platform taking current functionality and service reputation, and seamlessly linking national bodies, their regions and clubs. Leveraging industry intelligence and linking verticals, Connect provides a single point of user entry to manage a family’s multiple different organisations and many different membership needs. Frello already has 7 national verticals as customers, with an exciting pipeline of several more.

Enterprise Angels initially invested in Friendly Manager in June 2022, with top-up investment into Frello in April 2023.