MarginFuel

Intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies.
Visit Company Site

MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6% – 10% revenue gains year on year.

Advanced forecasting and AI technology delivered in a seamless, easy-to-use interface that provides you with a competitive edge. MarginFuel is not a ‘race to the bottom’ automated approach to pricing, but empowers our customers with the ability to anticipate where the market is going, so you can react faster than your competitors and make the smart plays.

Andrew Pascoe, is the founder and CEO of MarginFuel. Prior to building MarginFuel he played a major role in developing and implementing highly successful price optimisation programmes at Air New Zealand, Kiwirail and Interislander.

Andrew first pitched to Enterprise Angels back in 2018 and the company has made excellent progress since. The wild ride of 2020 was managed in a proactive and agile manner ensuring MarginFuel is now poised to take advantage of the ‘travel bounce-back’ as vaccination programmes are deployed worldwide.

REGION – Wellington

INDUSTRY – Software

STAGE – Startup