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Thread is building a new category of marketing intelligence software that puts cross platform data and context in one place.
Marketing teams generate large volumes of valuable information, but that knowledge is often scattered across presentations, spreadsheets, email threads, dashboards and agency reports. While many marketing technology tools measure performance, few help marketers understand why results occur. Thread addresses this challenge by bringing fragmented information together into a single system that connects activity, outcomes and insights.
The company is targeting mid-sized and larger organisations with established marketing functions running multiple campaigns across brands and channels. Management estimates an addressable market of approximately US$8.2 billion and sees a significant opportunity to become the category leader in marketing knowledge and intelligence.
Thread has secured four paying, large name brand customers and established a growing pipeline of prospective clients across New Zealand and Australia. The platform is already being used to consolidate marketing history, automate reporting and provide AI-powered analysis, with customers reporting meaningful time savings and improved access to organisational knowledge.
The Company’s proprietary framework and data model are designed to capture every type of marketing activity, creating an increasingly valuable dataset and knowledge network as customer usage grows.
Thread was founded by Troy Fuller, a former advertising agency leader with more than 20 years of experience across New Zealand and Australia, and Phil Newman, a SaaS and AI product specialist with a background in automation and marketing technology. They are supported by Hayley Clinning, an experienced analytics and data science leader. They also have an experienced full stack developer coming onboard full time post raise.
The company is seeking $500,000 to support the next phase of growth, including customer acquisition, product development and expansion beyond New Zealand and Australia.
REGION – Auckland
INDUSTRY – Software
STAGE – Pre-Seed