Upstock is a global wholesale network and toolset for SME’s that is far more affordable, powerful and  simpler to use than what is offered to enterprise multinationals. It’s filling a critical gap in the hospitality industry – capturing key business data that’s currently managed with random scraps of paper, texts, emails and phone calls. It’s aim to reduce waste across the food & beverage supply chain, making it more efficient and economical for high quality, environmentally sustainable products to reach a wider market.

Founded by Matt Watson, and helmed by ex-Xero cofounder,  Philip Fierlinger, and former Xero CPO, Duncan Ritchie, Upstock gives small operators a competitive advantage they desperately need.

Enterprise Angels first invested in Upstock in June 2022 as part of Upstock’s $5m oversubscribed capital raise. Other investors include venture capital firms Icehouse Ventures, NZVC, and K1W1.