Parrot Analytics

Helping media companies get smarter
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The holy grail of TV production – being able to predict audience response before production. Parrot Analytics has developed  a data science platform to help TV/film content producers, buyers, sellers and advertisers understand global demand for content and accurately predict future country-specific content performance.

Their DEMAND360 platform captures consumption and engagement data from billions of fans around the world each day to provide unprecedented insight into global cross-platform audience demand.

Parrot Analytics is used by some of the world’s largest studios, networks and OTT platforms such as Disney, Sky, Warner media, google, and Amazon. They apply the Demand360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.

Parrot Analytics was cofounded by Wared Seger back in 2013 and he remains as the company’s CEO today. With offices in Auckland, Los Angeles, New York, London, Mexico City, Sao Paulo, and Singapore, Parrot has accelerated quickly as it has established the industry’s first cross-platform global demand measurement standard for TV content.

REGION – Auckland, Los Angeles, New York, London, Sao Paulo

INDUSTRY – Software

STAGE – Expansion


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